About
Glance
Canvas
Articles
Journal
Linkedin
Resume
Hello, I'm a Product Designer,
Building systems and intuitive experiences that connect emotion, craft and business impact.
With 4+ years, I've crafted products, integrating growth strategies with design + marketing expertise.
Case Studies
Have a look at...
Settle Rewards
Building reward system for seamless savings on all shopping experience.
Opentext: Core Capture
Enhancing data capture with intuitive design and streamlining image processing.
WallMag: Artist Experience
Streamlining the artist onboarding experience to boost growth potential.
BDS Laundry
Optimized the iOS mobile app design for better user experience and interaction.
Articles
UC
Product Growth
Strategy
Urban Company: Expanding into Pet Services
Tapping into Asia's booming $120B pet market using Urban Company's solid network.
Duolingo
Interaction
Psychology
Duolingo Teaches Tactics the Way Dyslexic Brains
Duolingo's algorithm uses spaced repetition to revisit tactics at ideal times, easing cognitive load.
Anthropic
Breakdown
Analysis
Claude Code: Vague Prompts to Precise Results
An analysis of product development before and after implementing Claude Code's question feature.
Side Quest
Refined after countless
revisions
Live + Love + Like
