About
Projects
Canvas
Articles
Journal
Linkedin
Resume
About
Projects
Canvas
Articles
Journal
Linkedin
Resume
Projects
Turning complex user problems into intuitive product experiences that deliver meaningful value to people and businesses.
Highlighted Projects
Design
Strategy
Creative
Settle Rewards
Product Design
Growth
Settle Rewards
Building reward system for seamless savings on all shopping experience.
Opentext
Product Design
Growth
Opentext: Core Capture
Enhancing data capture with intuitive design and streamlining image processing.
Kiwee
Product Design
Growth
Building money sense through decisions kids actually make.
Transform frequent, emotionally charged money discussions into a single, clear guided experience that children can understand and internalize.
Touro University
Web Design
Marketing
Touro University
Transforming Touro University's web presence with a strategic focus on intuitive design and user experience.
Target US
AR EXPERIENCE
UX THESIS
From Search to Shelf: AR Navigation for Target
Research focused on reducing in-store navigation friction and making product discovery more intuitive through spatial guidance.
WallMag
Product Design
Internship
WallMag: Artist Experience
Streamlining the artist onboarding experience to boost growth potential.
Uber
Product Strategy
Growth
Marketplace
Uber Teen: Holding the Line Between Freedom and Safety
Analyzing Uber's strategy for managing teen autonomy and parental control, and the issues with a uniform policy for different ages.
Instacart
Product Design
Growth
STRATEGY
Instacart: Building Trust on Shelves and Item Replacement
Optimizing the product substitution process to transform difficulties into benefits, building customer trust and loyalty.
Amazon Now
Teardown
Growth
Quick Commerce
Amazon Now: Winning the Race for QCom of 10Min Delivery for Urban India
Examining how customer experience, fulfillment, and product strategy integrate to create a fast, reliable, and scalable quick-commerce platform.
Urban Company
Product Design
Growth
Service Design
Urban Company: Building the Next Category of Pet Care for Home Convenience
Reimagining at-home pet grooming to improve comfort and convenience, making it easier for you and your pets.
Replast
Branding
Marketing
RePlast
Redefining the recycling company's brand to highlight sustainable initiatives
Settle Reward
Branding
Marketing
Building brand for reward earning product
Redefining the recycling company's brand to highlight sustainable initiatives
Touro University
Marketing
Branding
Touro University
Improving branding and marketing efforts to increase visibility and outreach.
Made in NY with ❤️ and loads of caffeine
This website is 🌱
eco friendly
