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About
Projects
Canvas
Articles
Journal
Linkedin
Resume
Projects
Turning complex user problems into intuitive product experiences that deliver meaningful value to people and businesses.
Featured Projects
Design
Strategy
Branding
Fullshifts
Product Design
Growth
FullShifts: Healthcare Scheduling and Management
Designing a scheduling system for healthcare staff that provides autonomy and equips managers with effective tracking and seamless coordination.
Settle Rewards
Product Design
Growth
Settle Rewards
Developing a daily rewards experience that turns shopping into savings, enables users to redeem points, and intelligently tracks their spending.
OpenText
UX Design
Strategy
OpenText Core Capture: Confidence-First Validation
Developed cloud-based document processing with intelligent content capture. Enterprise Document Automation · CE 21.4 → CE 22.4
Kiwee
Product Design
Growth
Building money sense through decisions kids actually make.
Transform frequent, emotionally charged money discussions into a single, clear guided experience that children can understand and internalize.
Touro University
Web Design
MArketing
Touro University
Transforming Touro University's web presence with a strategic focus on intuitive design and user experience.
Target US
Ar
Customer Experience
From Search to Shelf: AR Navigation for Target
Research focused on reducing in-store navigation friction and making product discovery more intuitive through spatial guidance.
WallMAG
Visual Design
User Research
WallMag: Artist Experience
Streamlining the artist onboarding experience to boost growth potential.
Uber - Teen
Product Strategy
UX
Uber Teen: Holding the Line Between Freedom and Safety
Analyzing Uber's strategy for managing teen autonomy and parental control, and the issues with a uniform policy for different ages.
Instacart
Product Design
Growth
Instacart: Building Trust in Products on Shelves and Increasing the AOV
Enhancing product trust boosts cart value and AOV by enabling quick add‑ons during purchase, while also building customer loyalty.
Amazon Now
Teardown
Growth
Amazon Now: Winning the Race for QCom of 10Min Delivery for Urban India
Examining how customer experience, fulfillment, and product strategy integrate to create a fast, reliable, and scalable quick-commerce platform.
Urban Company
Product design
Growth
Urban Company: Building the Next Category of Pet Care for Home Convenience
Reimagining at-home pet grooming to improve comfort and convenience, making it easier for you and your pets.
Replast
Branding
Marketing
RePlast
Redefining the recycling company's brand to highlight sustainable initiatives
Settle Reward
Branding
Marketing
Building brand for reward earning product
Redefining the recycling company's brand to highlight sustainable initiatives
Touro
Marketing
Branding
Touro University
Improving branding and marketing efforts to increase visibility and outreach.
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