About
Work
Canvas
Articles
Journal
Linkedin
Resume
About
Work
Canvas
Articles
Journal
Linkedin
Resume
Work
I turn complex user problems into intuitive product experiences that deliver meaningful value to people and businesses.
Highlighted Projects
Design
Strategy
Creative
Settle Rewards
Product Design
Growth
Settle Rewards
Building reward system for seamless savings on all shopping experience.
Opentext
Product Design
Growth
Opentext: Core Capture
Enhancing data capture with intuitive design and streamlining image processing.
Touro University
Web Design
Marketing
Touro University
Transforming Touro University's web presence with a strategic focus on intuitive design and user experience.
Target US
AR EXPERIENCE
UX THESIS
From Search to Shelf: AR Navigation for Target
Research focused on reducing in-store navigation friction and making product discovery more intuitive through spatial guidance.
WallMag
Product Design
Internship
WallMag: Artist Experience
Streamlining the artist onboarding experience to boost growth potential.
Uber
Product Teardown
Strategy
Growth
Uber Teen: Holding the Line Between Freedom and Safety
Analyzing Uber's strategy for managing teen autonomy and parental control, and the issues with a uniform policy for different ages.
Instacart
Product TEardown
Marketing
Growth
Instacart: Building Trust on Shelves and Item Replacement
Optimizing the product substitution process to transform difficulties into benefits, building customer trust and loyalty.
Urban Company
Product Design
Growth
Strategy
UC Pet Care: At-Home Grooming
Reimagining at-home pet grooming to improve comfort and convenience, making it easier for you and your pets.
Urban Company
Product Design
Growth
Strategy
UC Pet Care: At-Home Grooming
Reimagining at-home pet grooming to improve comfort and convenience, making it easier for you and your pets.
Replast
Branding
Marketing
RePlast
Redefining the recycling company's brand to highlight sustainable initiatives
Settle Reward
Branding
Marketing
Building brand for reward earning product
Redefining the recycling company's brand to highlight sustainable initiatives
Touro University
Marketing
Branding
Touro University
Improving branding and marketing efforts to increase visibility and outreach.
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