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Uber Teen

Analyzing Uber's strategy for managing teen autonomy and parental control, and the issues with a uniform policy for different ages.

Project Information

Tools

Figma, Miro, Notion Claude/GPT ....

Skills

· Strategy
· User Research
· Visual Design

About

0→1 Product Design
Speculative Exploration · Pet Care Marketplace

Timeline

2-3 Weeks

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Overview

What strategic move should India's top at-home service provider make next?

As a team of 2 designers and 1 PM, our goal was to land on a clear vision in 4 weeks. This case study details Urban Company's exploration into at-home pet grooming services for dogs and cats across major metro cities like Delhi, Bangalore and Mumbai.

Finding Opportunity

Trust as the core of Urban Company's pet care entry.

Urban Company has built India's most trusted home services platform, but pet care remains unsolved. Trust infrastructure is becoming commoditized across service marketplaces, but personalization and safety are the new differentiators. With pet grooming, Urban Company will benefit from:

Existing Infrastructure

Platform Leverage

No need to build trust from scratch 100M+ users already let Urban Company into their homes for salon, cleaning, and repairs.

Existing Infrastructure

Quality Control Systems

Capture pet parents with a tightly-integrated experience like Airbnb does today—background verification, insurance, ratings, and dispute resolution already operational.

Market Timing

Breed-Specific Expertise

A platform that can match pet needs with groomer skills in ways generic marketplaces can't understanding that a Golden Retriever requires different care than a Shih Tzu.